Introduction

A common sports injury left Rick McMullen incapacitated. His search for recovery led to the founding of Alleviate, a platform for physical therapy that is finding a lot of satisfied users. Thanks to Bryanne Leeming for introducing Rick to me.

• ·      Sal Daher Explains Why He Came Off the Sidelines to Invest in Alleviate
• ·      Rick McMullen, Co-Founder of Alleviate, Has the Ideal Background to Build Such a Company
• ·      Investing from a Self-Directed IRA Is High-Burden
• ·      The Problem Alleviate Is Solving
• ·      People Often Quit Before Physical Therapy Begins to Work
• ·      College Athletes Have a Lot of Support; When They Graduate There’s Nobody to Advise them on Recovering from Injuries
• ·      Alleviate Aims to Fill the Gap in the Delivery of Physical Therapy in the US
• ·      “With all of these conditions, you’ve got to do the work [to get better].”
• ·      Atomic Habits by James Clear
• ·      Alleviate Is Getting Traction
• ·      Alleviate’s Revenue Is Cash-Flow Positive
• ·      Product Returns Are Learning Opportunities
• ·      Clayton Christensen’s The Innovator's Dilemma
• ·      “...the specific subset of musculoskeletal pathologies that we serve. You can call it a niche, but it's like a $10 billion niche.”
• ·      Rick McMullen’s Journey to Founding a Startup
• ·      “...this central idea that the golden rule is the most economically rational thing.”
• ·      Why Rick McMullen Is Focused on Capital Efficiency
• ·      Parting Thought from Rick McMullen

Topics: product, management, discovering entrepreneurship

Title: Physical Therapy That Works