Formula 1's new fandom; plus, Christian Horner is always on the offense
It's Been a Minute
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The Power of Drive to Survive
We are seeing a lot of interest in motor sports culturally. We love celebrity, we love drama. But it's not just drive to survive is the reason why Formula One is doing really well. I feel like for us to see the stakes, the way that the drivers would see the stakes or the teams and having that human connection because otherwise it seems like statistics.
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