Horhe gavera founder and ceo of macienda recalls his first taste of a tortila made from corn grown by small farmers in oaha. Masianta's mission to export that corn to restaurants world wide. The idea was to connect with folks who had been producing corn for a long time for subsistence purposes, but did not have a market to absorb any surplus. What could possibly go wrong? We'll find out later in the show. One businesses look at entra penors who are persevering with courage and innovation.