3min chapter

Marketing Against The Grain cover image

How To Make $700 Million Selling Sparkling Water?

Marketing Against The Grain

CHAPTER

How to Build a Great Content Strategy

It comes down to is somebody going to share this with somebody because it makes them look better. That's the game. If you can just obsess over that thing, you're likely going to get much better traction online. Think about why somebody would not just find your story or content valuable, but why they would actually share it with somebody else.

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