
Affinity > Awareness | The Journey
B2B Growth
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B2B Marketing - The Hero
The villain, as we villainize B2C and talk about how B2B is the big kids table. Chris Walker seemingly come out of nowhere over the course of three years and become like the go to voice in B2B marketing. He said a lot of things that people had been thinking for a while, but hadn't quite articulated the way he was able to articulate. And if you can reverse engineer your brand, whether it's for the media property you're trying to build or your company, I think you're going to be on the fast track to building a brand that can become someone's favorite.
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