Adam Thomas: Operationalizing your product strategy
Make Things That Matter
00:00
The Importance of Understanding Incentives
A product leader's job is to identify misalignments, which will kind of rip the company in half if unchecked. If sales is totally incentivized on total deal volume, including custom services, guess what? You're going to get a lot of specials. "If you can't hire product people into your organization, you can't scale and match the needs of the company," he says.
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