How Do You Build Out Your Direct Consumer Offering?

We get it at the office where we'll get likes eght cases that come into the office. The idea of carrying forty eight cans of selzer up five stories is not that exciting. We asked our fans what flavors they wanted to see from us, and we've made them. So we're actually listening. We're having a different relationship. And so director consumers being kind of a big corps in terms of building our community,. which is how we're having this conversation, is finding us on line meeting.

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