Nike with Andy Lindblade, Head of Strategy at Wieden + Kennedy, Portland
On Strategy Showcase
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What Is Strategy at Wyden and Kennedy?
Andy White is head of strategy at Wyden and Kennedy in Portland, Oregon. He says the agency was started by two creative guys: Dan and Dave. Strategy has to be able to talk "the language of creativity," he says. Fergus asks him what it's like being a strategist for an ad agency.
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