The Evolution of Esports and Gaming | Marketing for the Now Episode #11
The GaryVee Audio Experience
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Branding in Gaming: A New Frontier
This chapter explores the strategic integration of a renowned food brand into the esports community, emphasizing the importance of authenticity and community engagement. Through initiatives like sponsoring gaming teams and collaborating with icons like Tony Hawk, the conversation highlights innovative ways to connect with young audiences and enhance brand experiences.
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Transcript
