A Product Market Fit Show | Startup Podcast for Founders cover image

He grew to millions in ARR in 18 months—by fighting with his co-founders on purpose. | Ross McNairn, Co-Founder of Wordsmith AI.

A Product Market Fit Show | Startup Podcast for Founders

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Evolving Marketing Strategies for Growth in Legal Technology

This chapter explores how a company's marketing approach transformed as it established itself in the legal technology sector. It highlights the transition from grassroots efforts like events and webinars to structured, influencer-driven strategies that enhanced brand visibility and user engagement.

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