The Science of Political Persuasion – Adam Schaeffer (Evolving Strategies)
Campaign Trend Podcast
00:00
The Cost of Message Testing
The cost of doing this is pretty small compared to, you know, the budgets of most major campaigns or independent expenditure campaigns. The tradeoff then becomes, yes, you're gonna divert money. And so maybe your overall ad spend goes down but you know that the message is actually moving the people you needed to move. There's not really anything like that on the right in terms of exploring the political landscape and kind of the issue landscape.
Transcript
Play full episode
