Behavioral Science For Brands: Leveraging behavioral science in brand marketing. cover image

Interview: David Robson, author of The Expectation Effect, on how beliefs shape behavior

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

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The Journey of Science Writing and Consumer Psychology Insights

This chapter details the speaker's evolution from a childhood interest in science to a professional career in writing about neuroscience and psychology. It highlights their creative process, challenges in writing, and insights into consumer psychology and decision-making.

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