Decentralized Identity, Reusable Credentials - A Cold Start Approach?

How are you looking to tackle the open needs, uh, in that regard? I think we've seen go to market approaches that center on kind of putting credentials in the hands of consumers using that to kind of get the flywheel spinning. Or there's other folks who really kind of come at it from almost a red hat Linux perspective where they're looking to embed themselves in the fabric of organizations and the support for the web three credential or the reusable ID is almost ancillary to that. How are you thinking about this kind of cold start approach that's really a big challenge for everybody? Yeah, that's a trick people. Our perspective is to really kind of go B2B and