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Jenny Craig: Cashing In On Crash Diets with Ronald Young Jr. and Emmy Blotnick | 90

The Big Flop

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Marketing Challenges and Creative Strategies in Weight Loss

This chapter explores Jenny Craig and Sid's early challenges in launching weight loss centers in Australia, focusing on their inventive marketing tactics amidst financial struggles. It highlights the use of creative advertisements and cultural differences in measurement, all while delivering a humorous look at their journey.

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