How to Create Useful Content (feat. the "creating content by not creating any content" method)
Idea to Startup
00:00
Why You Shouldn't Create Content in the Early Days
Creating content is a way to test your insights, even before you build any sort of product. It forces you to get something you believe about your customer out in the world. Does what you noticed about your customer actually matter to that customer? If you have that baseline, you're more likely to build a great product.
Transcript
Play full episode
