2min chapter

The Analytics Engineering Podcast cover image

dbt Labs + Transform Join Forces on Metrics (w/ Nick Handel + Drew Banin)

The Analytics Engineering Podcast

CHAPTER

The Special Thing About Metric Flow

Customer acquisition cost is a very challenging metric to calculate sometimes. And oftentimes, if you've ever done any type of marketing work, you can't directly attribute a number of dollars to a specific customer ID. Nick: The really special thing about metric flow is that it creates a query plan in an abstract way with a bunch of different nodes that do various data transformations.

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