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#300 | Ari Berkovich; Behind the Scenes of the Diamond Industry

The Vance Crowe Podcast

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Are You Buying Diamonds One at a Time?

Diamonds are not a commodity like gold. You can't do that with diamonds. Diamonds have so many different qualities. People are buying those qualities, but you have to keep in mind every diamond is going to be different. I would still tell people don't get caught up in looking at the certificates. They're important to have as a documentation of what you purchased or for appraising purposes. But at the end of the day, you have to look at the diamond is very simple. Do it speak to you? Does it shine? Does it do a little dance? If it doesn't, it doesn't.

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