The Enduring Masculinity of Spakes

The campaign is about men helping men be better men. The idea of mates helping mates was always, you know, absolutely contersetrosent to the brand and part of itsn of enduring. And i think that's what the dance in it ultimately did, wen, the creative drichard sade coming through. Dan a, i think the actual phrase was coined an post where we got dance, and really about the bigger role that spaces a brand plays,. not just in terms of sociability in the makeship front, but a bigger view on makeship.