Stripe Press Is a Good Example of Soft Power

Stripe Press is a good example. Publishing books about human progress or stories that are obliquely related to things that nerdy technology people are interested in. It has been incredibly powerful for their brand, which you could think of as a recruiting thing maybe if just tech nerds like a company then they're more likely to go work there. And when you have a story like that I think it has power in ways that are often hard to define.