I think inoculation theory is fascinating and have studied it and read up on it. And I think it's highly ironic that we're using inoculation theory to talk about inoculations, just putting those two together. The idea of pre-exposing people before they actually get it and preparing them for how to respond is very, very powerful. Every audience is not the same. Please adjust your messaging. My mother Yasmin Halima is expert at knowing her audience ... She works wonders against people who might be entrenched in their beliefs.

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