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#75: Revenue Operations (RevOps) Deep Dive - Why B2B Marketing Leaders Need To Partner With RevOps To Win

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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How to Avoid Centralization as a Marketing Ops Leader

This is from Emma, a marketing ops leader. She says centralizing could mean that marketing gets a short end of the stick on support. How can you avoid that as a centralized model? This was my worry too. I'm a marketer through and through. And so I definitely had a similar experience. You can use that roadmap exercise to just bring visibility to how your team is spending its time. If a lot of the projects are sales focused, maybe that is the priority for the business. That gives you a chance to learn more about that end of the go-to-market funnel. But at the end of the day, prioritization and just sharing will just at least give you

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