Introduction

Introduction to an upcoming event featuring notable legal minds answering tough marketing questions and a discussion on the importance of relationships in business with guest Drew Byron.

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In this episode, Steve Fretzin and Andrew Biren discuss:

Learning how to focus and disconnect as needed.
Putting your energy into the right things.
Borrowing good ideas from others that fit within your firm.
Key tips on relationship building.

Key Takeaways:

It is hard to connect if you are only talking about yourself. Let the other person have space in the conversation.
Understand your selling point and stick to it.
Check-in with your client. Make sure they, proactively, know that you are aware of them and their situation.
You cannot communicate everything by email or over the phone, both in networking and in client relations.

"I like to meet people. I like to hear their stories, whether it be a referral lawyer, a networking partner, or even a client. I like learning about different types of people. It's me getting to connect with somebody, and that's the number one thing for me with networking, forming relationships, and forming a bond." — Andrew Biren

Get a free copy of Steve’s book “Sales-Free Selling” here: www.fretzin.com/sales-free-selling

Thank you to our Sponsors!

Get Staffed Up: https://getstaffedup.com/bethatlawyer/

Overture: https://overture.law/

Get Visible: https://www.getvisible.com/

Moneypenny: https://www.moneypenny.com/us/

Episode References:

Sign up for the next BE THAT LAWYER: Marketing Mavericks - September 28th, 2023 - https://www.fretzin.com/blog/category/events/
The Ryen Russillo Podcast - https://www.theringer.com/ryen-russillo-podcast

About Andrew Biren: Andrew “Drew” Biren knew that he was going to be a trial lawyer ever since he was five, when he attended his first jury trial and saw his father in action. From that point forward, he knew that his life’s work would be spent advocating for seriously injured men and women – just like his dad. Drew first started working at Biren Law Group as a file clerk at the tender age of 14. Since then, he has done almost every job imaginable. You name it and Drew has done it. The extensive experience Drew amassed at such an early age has proven to be invaluable, as he now works as a lawyer, fulfilling his dream of helping accident victims obtain justice. He received his bachelor's degree from the University of Colorado, his law degree at Southwestern Law School, and has since been admitted to the State Bar of California. Drew’s passions include his wife, Melissa, his two young daughters, his dogs, and sports.

Connect with Andrew Biren:

Website: https://biren.com/

Email: abiren@biren.com

Phone: 310-922-4979

LinkedIn: https://www.linkedin.com/in/andrew-biren-33584040/

LinkedIn: https://www.linkedin.com/company/birenlawgroup/

Facebook: https://www.facebook.com/BirenLawGroup/

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Instagram: @fretzinsteve

Facebook: Fretzin, Inc.