
Best of 2022: Frederic Bahnson | How To Reduce the Impact of Cognitive Biases on Your Decisions
The Unmistakable Creative Podcast
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The Ultimate Blessing in Disguise
In 2015, I didn't account for sunk costs bias. So we plan a conference in 2014 that was a massive success. It was a complete flop in 2015. And you know what, that was the ultimate blessing in disguise because right after that COVID started. That's likely better to take that $2,000 loss than keep pouring more energy into it and take whatever it would have been a $10,000 loss plus even more people that you had to pull their pull the plug on.
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