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Donald Miller: How To Make Your First Million, 6 Steps To Grow Your Small Business in 2023 | Entrepreneurship | E214

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)

CHAPTER

The Language of Sales

Sally Kohn: Story is the universal language and when you're having any kind of conversation, whether it's getting together with a friend to catch up or it's a sales conversation. She says if we actually lay out our communication in the form of story, the person that we're talking to doesn't have to use any mental bandwidth for understanding what we're talking about. "We tend to follow leaders who are able to do that," she says.

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