The Desi VC with Akash Bhat cover image

E107: Rahul Chowdhury (Managing Partner, N+1 Capital)

The Desi VC with Akash Bhat

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The Importance of Customer Story in a $100 Billion Industry

The customer story is also very important. I mean, because if a customer is not going to stay with you, where are you going to go out and get a new customer? So we need to understand that. And then overall, I think it's exceptionally important for us to just look at the overall tab. You know, how many customers? What's the propensity per customer? Right. So what's the customer's centricity within the revenue flow? We look at that in a very, very detailed fashion. The companies that we are lending to in this format of non-dye with capital could be operating in 100 crore business and you could be a 20 crore business. That

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