Fundraising advice for CPG founders

Arrae co-founder and co-CEO Siff Haider is on Female Founder World with Jasmine Garnsworthy.

Arrae is the science-backed ingestible wellness company that’s gone totally viral for solving un-sexy problems. You have definitely seen their viral bloat supplement on TikTok.

The business is about five years old and Siff and her husband Nish have led Arrae to nine figures in revenue while taking on very minimal investment, growing a rockstar team of 33, and collaborating with celebs like Pamela Anderson.

Siff has some thoughts on whether consumer brands should be bringing on investors, founders who won't be the face of their brands, and how to execute a successful product launch.

LINKS

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Check out Siff’s business: https://www.arrae.com/

Siff’s book recommendations: https://mastersofscale.com/book/ https://www.amazon.ca/Building-StoryBrand-2-0-Clarify-Customers/dp/1400251303/

https://www.amazon.ca/Good-Great-Companies-_Others-Paperback/dp/B0047T9BDW/

https://www.amazon.ca/Cartiers-Untold-Family-Behind-Jewelry/dp/0525621636/

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