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16min chapter
Bloomberg Businessweek Weekend - October 18th, 2024
Bloomberg Businessweek
Fashion's New Normal: Denim's Evolution
This chapter explores the post-pandemic transformation of fashion, particularly the shift towards casual wear like yoga pants, and the challenges faced by iconic brands like Levi's. It discusses current denim trends, strategic business decisions, and a significant brand partnership aimed at enhancing women's sales. Additionally, it delves into the complexities of balancing direct-to-consumer sales with wholesale relationships, as well as the resilience strategies adapted by longstanding brands in response to global supply chain changes.
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