RV E19 - MUST LISTEN: Revenue R&D vs. Demand Gen | Dominate Your Market Podcast w/Michael Pedersen
GTM Live
00:00
The CEO Should Be in There and Put Their Expertise Out There
A lot of CEOs are not doing that right now. It allows the CEO to talk about their expertise and be a thought leader, but it's exposure for the company. The visibility alone drives a lot of positive outcomes. And then you if you can figure out the distribution, which is the hard part today, then it's easy to slot in a new message with experts.
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