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Footwork VC's Mike Smith | Finding Your Fit in ECommerce

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There is broader potential for a personalization engine to apply, like, outside of apparel. I think you have to stay focused on the clear vision, but you always have to come back to what else could this become like? So i think it was probably every year when we did our strategic plan, we would talk about whether we should use this and other applications. But there are such massive applications as this, and i think the strategy of being able to look at it at least once a year of what makes the most sense still feels right to me.

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