Is There a Difference Between Traditional and Affiliate Programs?

We work with over 4,000 retails in the UK alone. And effectively, we use the affiliate programs on affiliate networks such as A, Win, Trade Double or CJ. We don't keep any of them or any of the commission that we get. They're only paying on a completed action. Markets like India, it's very much about on a cost per download or a cost per for app install basis. So there are some differences by market, but really the core markets as we've seen them from starting in the US, into UK and then out to Australia has predominantly been driven by the CPA model.