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Paul Craven & Rory Sutherland on Magic & Alchemy

The Human Risk Podcast

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How Magicians Think by Josh Jay

I'd thoroughly recommend How Magicians Think by Josh Jay. There are so many anecdotes in there that could be useful to people who are interested in this wonderful subject of behavioral science. He always tells himself this one little story, which is certainly something I'm going to think about a lot. And he says to his orchestra before the curtain's home, listen, you've all played this thousands of times, and the audience knows it and you know it. But tonight I want you to play for two distinguished guests. One member of the audience is a little girl who is hearing Beethoven's 5th for the very first time. The second member of the audiences is an old man who will

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