20min chapter

The Press Box cover image

The Debate and the Democratic Panic With Semafor’s Benjy Sarlin. Plus, Jeff Greenfield Revisits Four Presidential Campaigns.

The Press Box

CHAPTER

Analyzing Past Presidential Campaigns and Media Strategies

The chapter explores four presidential campaigns, starting from 1988, focusing on Joe Biden's early political challenges, including plagiarism allegations and subsequent health problems. It highlights the influence of television networks before the era of social media in engaging with voters. The discussion extends to the evolving media strategies of presidential candidates like Bill Clinton's diverse appearances and Ross Perot's unconventional approach in the 1992 election.

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