Copywriting Is a Great Tool for Direct Response Advertising

Every business needs sales and marketing skills. Copywriting, at its core, is a classic way to get into that industry. If you can write a successful control letter then in direct response advertising, it's just a matter of how much money can i pour into this? And so we mailed a thousand letters out, or we put a thousand ads on the inernet, and we got a certain response rate. Now we can spend millions and millions of dollars a mailing that letter out until we out a mailing list that we can rent,. But that particular that particular model is a very, very scalable model. So copywriting is a really, really good tool because it gets you out of time