How to Start With Qualitative and Quantitative Research

There is parallel sequential design as well. Which means that you're usually starting with a quant approach and then deepening your knowledge with qualitative research. So, what are some of the reasons that we might start with qualitative research and then follow up with quantitative research? I see this happening a lot where people will try to send out a survey and they'll have multiple choice answers that don't make any sense or they'll be asking questions that are really unclear,. Because they don't know enough about the topic themselves in relation to their users. It all depends on your needs and your goals, right?