4min chapter

Marketing Against The Grain cover image

Twitter’s $5M Master Plan To Win Back Creators From Threads (#139)

Marketing Against The Grain

CHAPTER

How Elon Musk Resets the Public Narrative

Elon Musk is a master of shifting the public dialogue. He spent $5 million this week to reset the entire public narrative. The lesson here is that when you flip the script and you do the unexpected thing, you can build a massive audience.

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