2min chapter

My First Million cover image

#35 - King of Kickstarter

My First Million

CHAPTER

Peak Design's Solution to Camera Strap Problems

Peak Design's first product was a camera strap. The company is now selling millions of the straps every year. A well-known photographer named Trey Radcliffe asked Peak to make him a camera bag. "We were not bag designers, but we took the exact same fresh approach"

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