Exploring Subscriber Growth and Engagement Strategies for Language Learning

Matthew Skaruppa, Chief Financial Officer of Duolingo, details the language-learning platform's push into artificial intelligence.

A Bloomberg Intelligence analysis indicates Duolingo's AI investments and expansion into math, music and chess lessons have the potential to attract more users to the platform and maintain its downloads lead in the large and fragmented language-learning market. Underpinned by the Duolingo Max subscription tier and its realistic speaking exercises, revenue could gain 33-35% in the next 12-18 months, based on our calculation and consensus.

New subscribers, pricing leverage and recent changes to Apple's App Store policy may somewhat offset the cost of AI enhancements, supporting margins and sustainable growth.
Skaruppa will also be featured on the latest installment for the Bloomberg TV series, “Chief Future Officer.”

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