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591. Know Your Brand Archetype For More Sales and Customers - with Jennifer Kem

Earn Your Happy

00:00

The Importance of a Brand Archetype

Lori Kohn: My first job out of college was with Obovian May, which is the biggest advertising agency in the world. She says she got to be a little fly on the wall inside of their meetings and interesting. And I learned at that time that Pepsi was a ruler archetype and Coca-Cola was a muse archetypal. Kohn created this method called the master brand method based on Carl Jung's premise. It seasons your messaging and seasons the way that your brand is seen in the world; whether it's personal or corporate.

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