Introduction

Amanda is the Founder & CEO of Serotonin, the leading web3 marketing agency and product studio. Amanda sat down with us to discuss 6 web3 concepts that businesses and creators must plan for in 2023. They are; the future adoption of NFTs, what community means to web3, web3 marketing, web3 social and the creator economy, the conflict of open and closed worlds, and the new economic survival of DAOs.

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Name: Amanda Cassatt

Twitter: https://twitter.com/amandacassatt

Website: https://amandacassatt.com/

Amanda's Book: https://www.amazon.com/Web3-Marketing-Handbook-Internet-Revolution/dp/1394171951/ref=sr_1_1?crid=1VL5WCFKPL3A2&keywords=web3+marketing&qid=1672853175&sprefix=web3+marketing%2Caps%2C144&sr=8-1

⏱ TIME POINTS ⏱

0:00 - Intro

6:25 - What NFT categories is Amanda most excited about for 2023?

11:58 - What should we expect from crypto wallet on-boarding?

18:10 - Why is loyalty such a good use case for NFTs

21:15 - What does community mean to web3?

23:47 - What are the best ways to build community

27:12 - Will Discord continue to be the #1 host for web3 communities?

30:10 - Web3 social

34:35 - Amanda’s Book

38:14 - The difference between web2 and web3 marketing

42:42 - The current state of the metaverse

50:17 - Are DAOs working?

58:40 - What’s the next big onramp to web3?

1:02:12 - How to get the book

1:03:27 - Speed round