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How Winston Churchill Used Skin in the Game to Gain Popularity
Winston Churchill was born into a wealthy aristocratic family, but he wasn't seen as someone likely to enter politics. His father famously thought he was pretty useless and didn't expect much from him. He joined the British Army in 1895, and during his service, actively seeked action. By not only taking part in these wars and risking his life, also by personally documenting those wars, he became a major influencer at the time.