How Airbnb Piggybacked on Craigslist to Increase Visibility

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When Airbnb was very small, it started with this value proposition of matching people who had logic to offer with people who needed logic. At that time, most people who don't want to stay at hotels and want that these sorts of arrangements would go to Craigslist. So what did they do? They started piggybacking on their rival on Craigslist, increased the visibility for their listings. It was a way of scaling and increasing massively the user base of Airbnb without having to drop a dime on ads.

Paulo Savaget reveals unconventional tactics to solve just about any problem.

— YOU’LL LEARN —

1) The four workarounds–and how to use them.

2) How to maximize incentives to start change.

3) Why you shouldn’t let limited resources stop you.

Subscribe or visit AwesomeAtYourJob.com/ep853 for clickable versions of the links below.

— ABOUT PAULO —

Paulo Savaget is associate professor at Oxford University’s Engineering Sciences Department and the Saïd Business School. He holds a PhD from the University of Cambridge as a Gates Scholar and has a background working as a lecturer, consultant, entrepreneur, and researcher finding innovative solutions for a more inclusive world. As a consultant, he worked on projects for large companies, non-profits, government agencies in Latin America, and the OECD. He currently resides in Oxford.

• Book: The Four Workarounds: Strategies from the World's Scrappiest Organizations for Tackling Complex Problems

• Website: Oxford Said Business School

— RESOURCES MENTIONED IN THE SHOW —

• Book: Invisible Women: Data Bias in a World Designed for Men by Caroline Criado-Perez

• Book: Originals: How Non-Conformists Move the World by Adam Grant

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