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Ep 25 - Founding a Multi-Million £££ 40 Person Agency in London - Max Whicher

Matt Kelly | The Midnight Pod

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Creative Is a Bigger Variable Than Ever

I feel like obviously you get SMMA that genuinely are for paid ads Yeah, you mentioned creative is a big part now. When did that come in and how does that work? I've spent lives money on face guys and Google ads and etc. Except you're searching the past But like creative feels like it's a bigger variable than ever Especially since the iOS 14 all this yeah,. And most people just skimp on it feelsYeah 100%. A lot of agencies that doing just create I've seen like creative specific ones. So i'm twirling my thumbs at the minute, but the second I have product I think yeah, it's such a massive thing. It's easier for certain products

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