5min chapter

Art Juice: A podcast for artists, creatives and art lovers cover image

Branding for Artists with Mariana Durst [147]

Art Juice: A podcast for artists, creatives and art lovers

CHAPTER

How to Develop an Artistic Voice

The more you try and appeal to everyone in business, the less likely it is that your brand will develop into one. The same thing goes with a business developing a brand - just like art. I always have that entrepreneurial spirit my great grandfather was an entrepreneur, my dad is an entrepreneur and so I really wanted to do that for myself. So desk and design really was a culmination of being an artist, being an entrepreneur, knowing about marketing and I started working as a virtual assistant. At the end of the day, I want to feel inspired that is what I most value and cherish and covet in my life.

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