Part 1: the rise of Ben & Jerry’s ice cream | Learn the phrasal verb ‘come in’
Plain English
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Ben and Jerry's
In two thousand the founders, ben cowen and jerry greenfield, agreed to sell the business to una lever for over 300 million dollars. But they had a strange requestthey proposed that ben andJerry's be owned by una lever, but that it maintain its own board of directors. And that special ben andjerry's board would have control over the brand, marketing, ethics and social mission. Not only that, Ben and Jerry themselves would be on that board at the beginning, even after selling the company. They like buying something small from individual owners, even if the product is identical. It's just not the same when it's coming from an industry behemoth
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