Mass Timber - Great Marketing Strategy for Engineers

The key is believe in something that you can see that ticks a lot of boxes for what the future might be in construction and get on that bandwagon. It's only just been launched effectively. You know, 1% of the construction in the US at the moment is probably even a little bit less than that. So get on it now because when it gets to 20 or 30 or 40%, you're actually going to be the old school engineer that actually has been doing it for many years.