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5min chapter
Wenn Medien Wahlkampf machen
Ö1 #doublecheck
Politische Werbung im digitalen Zeitalter
Dieses Kapitel untersucht die Strategien der SPÖ und FPÖ auf YouTube im Rahmen der politischen Werbung in Österreich. Es beleuchtet die Herausforderungen der Medienlandschaft, die Rolle von sozialen Medien und die Rückkehr belasteter Begriffe während des Wahlkampfs.
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