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2min chapter
The Strategy Behind Pepsi's “Challenger” Brand Approach w/ Todd Kaplan, VP of Marketing
The GaryVee Audio Experience
Intro
This chapter explores the importance of fostering authentic connections and delivering value in outreach efforts. The speakers share insights from their collaboration with Pepsi, discussing the challenges and rewards of innovative marketing strategies in high-profile contexts.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode