The Importance of a Framework in Copywriting

I think the biggest bottleneck that I've found in maybe midway through my copywriting career or helping people develop their IP was this concept, like you said, that they need to develop a framework. And what I found is that the majority of the people I was working with, ironically, all being introverts as well, felt that having a framework almost put them in a box. It's very rare for a step-by-step method to actually work repeatedly and to get everyone predictable results. So where my approach came in is that there is absolute value in being able to attribute your brand or your name or the way that you do things to a concept or an idea.

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