Connecting Customers and Stylists

How do you scale a retail brand without losing the personal touch? On this episode of RETHINK Retail, we chat with Karrie Helm, Director of Stores at Evereve, about how the brand scaled from a boutique experience to over 100 stores nationwide while keeping its values-driven, customer-first approach intact. 🔹 The secret to Evereve’s loyal customer base 🔹 How stylists create real connections with shoppers 🔹 The role of subscriptions & digital commerce in modern retail 📅 Key Topics & Timestamps: [00:00] Welcome to RETHINK Retail [01:15] Carrie Helm’s journey & EverEve’s beginnings [04:10] Growth from boutique retail to a national brand [08:30] The key to Evereve’s styling experience [12:45] Balancing online and offline customer relationships [17:20] Subscription services & their impact on retail growth [22:05] Leadership, team culture & customer loyalty [27:40] What’s next for Evereve? [30:00] Final takeaways 🎧 Listen now to discover how Evereve is redefining the in-store experience for the modern shopper. 🌍 Join our community at: www.globalretailleaders.com