578 | What Does Expertise Look Like in the Eyes of Google?
EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer
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On Page SEO Optimization - What Is the Entity Mindset?
In the first episode, we actually talked about feature snippets and how to optimize for feature snippets. Let's go a little bit deeper in here and talk about one of your other articles. It was a whiteboard Friday back in I believe November here. And you talked about some on page SEO optimization. But what I like to do is really think about it from an entity perspective. So not just thinking about the keywords you're optimizing for but what are other characters or entities that Google would expect.
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